Gallery 2011
About
The Irish Times, in association with ICAD, is to host the 2012 Best Yet newspaper competition for young creative teams. Our aim is to find the brightest and best young creative minds in Ireland. On Friday March 23rd, competitors will meet for a full day, receive a creative brief from a client and will be asked to prepare up to a maximum of three campaigns.
To qualify for entry you must be a team of two (eg. writer and art director/designer) with each individual having no more than four years experience working in the business in an agency or as a freelance.
The winners of the Irish Times Best Yet National competition will be awarded with a bespoke perpetual trophy and will, along with the team deemed to be the runners-up, represent Ireland against the rest of Europe in Norway on May 10-11th . The winners of that competition will be treated to a four-day pass to the Cannes Lions Advertising Festival staying in one of the best hotels in the South of France. This is a fantastic opportunity to show off Ireland’s creative talent on the European stage – so get your pencils sharpened and enter now!
Rules
• The Irish Times BestYet competition will demonstrate the power of newspaper advertising. The focus will be on the idea. There will be no computers or Photoshop. This is a pencil and paper competition – pure and simple.
• Teams (of two) must have 4 years or less industry experience.
• Competitors must be able to compete for the full day on 23rd March 2012 and be free to travel for the BestYET(Young European Team) competition in Oslo, Norway on 10th & 11th May if they win.
• The advertisements they create must be newspaper advertisements (but can include newspaper website additions)
• It is a 'pencil and paper' competition so laptops and other technology are not allowed
• The teams can present 3 ideas/campaigns maximum.
• The teams have a 5 minute allocation at the end of the day to present to the judges.
Judges
Gavin O’Sullivan, DDFH&B
Creative Director of DDFH&B and current President of ICAD. A copywriter by trade, he has worked on campaigns for everything from Amstel to Zantac and been an avid user of both. He has won his fair share of shiny baubles and spends his spare time apologising to his children that he doesn’t have any spare time.
Pearse McCaughey, Cawley Nea\TBWA
Despite his boyish good looks, Pearse has over three decades industry experience. He has worked on numerous award winning campaigns for a wide range of national and international accounts. His current day job is Group Creative Director of Cawley Nea\TBWA.
Donal O'Dea, OwensDDB
Donal is Creative Director at OwensDDB. He's produced a wide range of above and below the line work for accounts that include Bulmers, AIB, Carlsberg and Volkswagen. He's co-author of the Feckin' books series and the acclaimed 'Stuff Irish People Love' and in his spare time coaches kids basketball.
Judy O'Broin, Young Euro RSCG
Working, right this very now, as Associate Creative Director for Young Euro RSCG. Trained up in CDP and Adept following MSc from DIT. Show-offy awards include: Sharks | Epica | Mobius | ICAD | NNI | UK Effie. Frequent industry mentor from Upstarts to Portfolio Night.
Dates
To participate please ensure that you and your team partner are available for the following dates:
• Friday 9th March - Closing date for entries
• Friday 23rd March – The Irish Times Best Yet National Competition. The winners and runners-up will be announced by 5pm that day.
• 10th & 11th May – European Young Team competition in Oslo, Norway
• 17th – 23rd June – Cannes Lions 58th International Festival of Creativity
