About

The Irish Times, in association with ICAD, is hosting the 2013 Best Yet newspaper competition for young creative teams. Our aim is to find the brightest and best young creative minds in Ireland. On Friday March 22nd, competitors will meet for a full day, receive a creative brief from a client and will be asked to prepare up to a maximum of three campaigns.

 

To qualify for entry you must be a team of two (eg. writer and art director/designer) with each individual having no more than four years experience working in the business in an agency or as a freelance.

 

The winners of the Irish Times Best Yet National competition will be awarded with a bespoke perpetual trophy and will, along with the team deemed to be the runners-up, represent Ireland against the rest of Europe in Vienna, Austria 23rd & 24th May 2013. The winners of that competition will be treated to a four-day pass to the Cannes Lions Advertising Festival staying in one of the best hotels in the South of France. This is a fantastic opportunity to show off Ireland’s creative talent on the European stage – so get your pencils sharpened and enter now!


Rules

• The Irish Times BestYet competition will demonstrate the power of newspaper advertising. The focus will be on the idea. There will be no computers or Photoshop. This is a pencil and paper competition – pure and simple.

• Teams (of two) must have 4 years or less industry experience.

• Competitors must be able to compete for the full day on 22nd March 2012 and be free to travel for the BestYET(Young European Team) competition in Vienna, Austria 23rd & 24th May 2013 if they win.

• The advertisements they create must be newspaper advertisements (but can include newspaper website additions)

• It is a 'pencil and paper' competition so laptops and other technology are not allowed

• The teams can present 3 ideas/campaigns maximum.

• The teams have a 5 minute allocation at the end of the day to present to the judges.


Judges

Alexis Bouchaert , eightytwenty

Alexis is Creative Director of mostly-digital agency eightytwenty and is currently a board member of ICAD. Client brands have included Coca-cola, Powerade, Guinness, Smithwicks, Absolut, Jameson and possibly some other non-drinkable products he can't remember right now. His personal interests include socialising, going to the cinema and long walks on the beach.

Mark Nutley , Irish International

Mark Nutley is a copywriter and Deputy Creative Director at Irish International. Clients he has worked with include Guinness, Electric Ireland, Independent News and Media, Aviva, Toyota, Dublin Simon and Bank of Ireland.

 

Damian Hanley , Rothco

Creative Director of Rothco

 

Emma Sharkey, McCann Dublin

A graduate of DIT’s MSc in Advertising, Emma joined McCann Dublin from O&M, where she cut her copywriting teeth making zombie ads for Lucozade Energy and ads about zombies for Drugs Awareness. Since arriving at McCann’s, she has enjoyed a meteoric rise that has seen her create a bucket load of award-winning and award-shouldhavewon campaigns. Last year she was promoted to Joint Creative Director of McCann Dublin. Emma loves the challenges that advertising presents, especially the fact that you’re always learning, and that no two days are ever the same.

Pearse McCaughey, Cawley Nea\TBWA

Pearse is Group Creative Director of Cawley Nea\TBWA. He began his career as a copywriter a long, long time ago. Over the decades he has worked in some of Ireland’s top agencies (some still exist!) and won an odd award (some very odd) in domestic and international creative competitions. He is a former President of ICAD and is still very active in mentoring and training the next generation of moody creatives.


Dates

To participate please ensure that you and your team partner are available for the following dates:

 

• Friday 8th March - Closing date for entries
• Friday 22nd March – The Irish Times Best Yet National Competition. The winners and runners-up will be announced by 5pm that day.
• 23rd & 24th May – European Young Team competition in Vienna, Austria
• 16th – 22nd June – Cannes Lions 58th International Festival of Creativity


2012 Video


Irish Times ICAD